Even more remarkable than the speed with which such services became mainstream is our willingness to fess up: Maybe it wasn’t so much a meet cute as it was a photo swipe while sitting on the john. Online dating will be a billion industry in 2016, according to market research firm Ibisworld.
And the rise of the smartphone is only going to increase that adoption. How did matchmaker services make the transition from embarrassing, mullet-wearing, VHS tape services to the thing we do while waiting in line at Trader Joe’s?
He made the inference about the election affecting dating because in times of uncertainty Britons have a habit of withdrawing, and spending time with family and friends, the online love expert claimed.“If it ends up that (Theresa May) remains Prime Minster I think there will be no effect,” Grant, e Harmony CEO explained.
"We’re already on the horse, I think if it goes another direction now you’ll have more confusion.”“It wouldn’t surprise me one bit if there is a dramatic decrease in communication,” Grant continued. There are stats that reveal quite plainly the effect the political uncertainty has on Brits reaching out online to find a partner.
But on Meetic, she Skypes with a Parisian man from the site for an hour each day.
When Theresa May was announced as Prime Minister the number of communications soared back to its original level.“We see an increase when Theresa May was named as Prime Minister.
Then people felt a little more secure about their lives,” Grant added.“The British are well known for being determined people who get on with it, but when trouble happens it's natural to be knocked off your game.”People are writing more about their political views on e Harmony than ever before, Grant claims.“It’s a lot more important now than it was five years ago, politics is an increasing litmus test for who we want to be with.”People are being much more choosy about coupling up with others who have the same views.“We see more people writing in their profiles that they are very conservative or liberal and these are the kind of people they want to date,” he said.
Susan, a 22-year-old grad student, also struggled with dating locally, so she widened her e Harmony parameters.
“What are the odds that that perfect person is within a 25-mile radius of your home? Turns out her future husband was living 3,400 miles away in a tiny village with the population of 60.